Abour Us

Founder of MyNest Group

Founder & CEO

Dato' Chua Huai Gen

In 2005, Dato’ Chua Huai Gen founded CME POWER, a company whose main business is electrical engineering. By coincidence, he entered the Bird’s Nest industry and established Bird’s Nest Production in 2007 in Batu Pahat, Johor to engage in the maintenance, repair and service of Bird’s Nest houses.

In 2008, the company added the design and construction of Bird’s Nest farms and trading of Bird’s Nest related products to its previous business. In 2010, he established MyNest Group to lead his team and add new energy to the Malaysian Bird’s Nest industry.

Dato’ Chua Huai Gen

His Model Honour

In 1997, Malaysians started to attract swallows, and all the vacant old houses in the area were bought by swallow merchants to attract them. He described that at the beginning, many swallow merchants faced the trouble of not being able to play the sound of swallow when the electricity was cut off in the event of a storm. The swallow merchants were at their wits’ end and sought his help as an electrical engineer. “As soon as I entered the swiftlet house to repair the electricity, I enjoyed the swiftlet farming industry and studied the design of swiftlet houses, the decoration and electrical engineering to attract swiftlets into the nest.

He started to invest in the Bird’s Nest industry, and then he couldn’t stop opening more and more Bird’s Nest houses, and now he has 12 Bird’s Nest houses and manages more than 200 Bird’s Nest houses on his behalf.

In 2005, he also established Golden Swift Engineering Sdn. Bhd. to undertake small and large scale swallow house construction projects in the suburbs, and at the same time, he learned the techniques of swallow attraction and nest harvesting bit by bit.

In 2008, after he was appointed as ‘Dato’, he was inspired to name his own high quality bird’s nest as “Dato’ Bird’s Nest” and establish his own brand in China, which turned out to be a big hit.

In 2010, in order to help the country and the bird’s nest industry develop healthily, he contributed a lot by publishing the world’s first textbook on the swiftlet nest processing industry, 《洗出一桶金》。
He said that there are many techniques in building a bird’s nest house, such as preventing the swallow’s natural enemies from eating the newly hatched swallows, and the walls of the house should be slippery so that snakes cannot climb into the house to eat. In addition, there should be no bats or owls standing in the house, so they cannot enter the house to eat the swallows.

Interview Clip with
Dato' Chua Huai Gen

Dato' Chua Huai Gen

Experiencing two downturns in Bird's Nest industry

In life, there are ups and downs, and his career also has its low points. In 2011, when the Chinese government found that the imported bird’s nest did not meet the standard and ordered a ban on the import of foreign bird’s nest. “During that period, the supply of bird’s nests was in excess, and the price dropped drastically. In Malaysia, the price of bird’s nest dropped from RM5,000 to RM2,000 overnight, and the farmers stopped harvesting bird’s nest, the factories stopped production, and the price of bird’s nest dropped from RM5,000 to RM2,000 overnight.”

After 2 years, he was invited to China several times with the Ministry of Agriculture and the Veterinary Bureau to seek regulations on the importation of bird’s nests. After several meetings, the Chinese and Malaysian governments decided to set up an inspection bureau to strictly check the imported bird’s nests. However, each piece of bird’s nest has to be labeled and labeled with a four-dimensional code, and if there is any problem, the two governments will hold the original manufacturer accountable.

The second time was due to the epidemic of bird’s nest disease, Chinese tourists were not allowed to come to Malaysia, which hit him hard in his bird’s nest tourism business. No Chinese tourists have come to Malaysia to buy bird’s nests for 3 years, and the loss is expected to reach 6.5 million.

Today, Asia Walit is recognized as the best brand of bird’s nest in China, which is safe and healthy for people to buy and eat.

Bird's Nest Cultural Center established by Dato' Chua Huai Gen

Developing the Middle East Bird’s Nest Market

In Malaysia, the Chinese have long known how to eat bird’s nest to nourish and nourish their skin. However, it is only in recent years that Malay compatriots have started to come across this health food.

According to Dato’ Chua Huai Gen, many elite Malay political leaders and corporate bosses have started stewing bird’s nest for consumption. Just like the Chinese, they are slowly getting to eat Durian, it will take time to promote it.

In the future, he would like to tap into the Middle East Islamic market, which is not like the Chinese who can stew bird’s nest. We will let them drink bird’s nest coffee and use bird’s nest products first, so that they can understand the charm and efficacy of bird’s nest.

“At present, bird’s nest company has dozens of processed bird’s nest products, including coffee, face masks, health products, loquat cream, bird’s nest honey, bird’s nest strips, bird’s nest biscuits and ready-to-eat bird’s nest bottled products, so that Middle Eastern customers can taste the benefits of bird’s nest.

Dato' Chua Huai Gen

Awards & Recognition

  • University Putra Malaysia (UPM) Edible Bird’s Nest Research Collaboration
  • 4th Malaysia Agro Excellence Awards for Outstanding Agriculture Quality Product Excellence
  • International Prestige Brand Awards for Best Brand in Quality Original Edible Brid’s Nest Producer of the Year Award 2019
  • 2019 Annual Awards Ceremony of China’s Influential Enterprise Brand Award
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