Vision & Missions

Our Vision

To be the world’s leading and most trusted original edible bird’s nest producer.

To be the voice for quality and change in the bird’s nest industry by setting up and meeting industry standards.
To raise overall standards within the Malaysian edible bird’s nest industry.
To empower Malaysian edible bird’s nest manufacturers to meet strict Malaysian and foreign export regulations.
To educate and assist edible bird’s nest retailers worldwide in switching to higher quality products.
To establish a secure and reliable supply chain and minimise foreign export stock-outs.
To define an international standard for edible bird’s nest and push for its adoption by governing bodies.
To provide accurate and relevant information to increase consumer awareness.