To be the world’s leading and most trusted original edible bird’s nest producer.
- To be the voice for quality and change in the bird’s nest industry by setting up and meeting industry standards.
- To raise overall standards within the Malaysian edible bird’s nest industry.
- To empower Malaysian edible bird’s nest manufacturers to meet strict Malaysian and foreign export regulations.
- To educate and assist edible bird’s nest retailers worldwide in switching to higher quality products.
- To establish a secure and reliable supply chain and minimise foreign export stock-outs.
- To define an international standard for edible bird’s nest and push for its adoption by governing bodies.
- To provide accurate and relevant information to increase consumer awareness.